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Our prices

Simple prices. No surprises.

We work out how much your dog needs and show you exactly what their plan costs before you buy. Prices include VAT and delivery.

Get your dog's plan

Four worked examples

Real plans at the list price, before any code. Toggle to see the same dog per day or per month.

Pip Jack Russell · 7kg £0.69 / dayVAT + UK delivery included.Jack Russell · 7kg
Rusty Rescue mix · 12kg £0.98 / dayVAT + UK delivery included.Rescue mix · 12kg
Milo Border Collie · 18kg £1.36 / dayVAT + UK delivery included.Border Collie · 18kg
Bella Labrador · 36kg £1.96 / dayVAT + UK delivery included.Labrador · 36kg
Get your dog's plan
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How paying works

One bill, one parcel, no fees for changing

You are charged at the start of each cycle for the bags in it, so the bill and the delivery always match. Prices include VAT and delivery.

  • Whole bags only — We send 2kg and 10kg bags and charge for exactly what is in the parcel.
  • One bill, one parcel — You are charged at the start of each cycle for the bags in it, so the bill and the delivery always match.
  • No fees for changing — Pause, skip, move a delivery, swap recipe or cancel online. None of it costs anything. Your delivery dates are shown at checkout before you pay.
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No plan?

One-off bags, if you just want a bag

Prefer a one-off? Chicken and salmon are available in 2kg and 10kg bags with no plan attached. Prices include VAT and delivery.

  • 2kg bag, £15
  • 10kg bag, £55

About paying

Is the price fixed?

For as long as your dog's profile stays the same, yes. It only moves if you change the weight, activity or weight goal on the profile, or if we give you notice of a general price change.

Do prices include VAT?

Yes. Every figure on this site is the price you pay.

Do you charge for delivery?

No, all prices are inclusive of VAT and delivery with no nasty surprises at any time.

Can I use a discount code?

Yes. Enter it at checkout and it comes off the list price. A code stays attached to your plan for as long as it runs, and if you take the trial first it carries across to the full plan.

What if my dog eats less than the smallest bag?

If your dog needs less than 2kg, we simply make the delivery cycle longer. We still send one 2kg bag, and the next one arrives when your dog is expected to need it.

See your dog's price in two minutes

Ten questions, then the portion, the price and the delivery cycle, before anything is charged.

Get your dog's plan Pause, skip, reschedule or cancel online at any time.